Case Study

How Cellar Door Plants increased their organic traffic by 237% in 3 single steps

This is a search engine optimization case study on increasing organic traffic. Our team managed to increase organic traffic by 237% in 3 single steps for our client – Cellar Door Plants

Client:
Cellar Door Plants

Industry:
Direct-To-Consumer Plant Products

Business type:
Ecommerce

What We Did

Mako Digital’s expert team dedicates personal attention to helping clients succeed.
Cellar Door Plants Conversion Rate
  • Site Speed and Performance Optimization
  • WordPress and Shopify Development
  • Keyword Research
  • Blog Content Planning
  • Improve Click-Through Rate with Rich Snippets
  • Custom Popup Design
  • Continuous A/B Testing
  • Coupon Marketing Strategy

The Results

In the 18 months of working with Cellar Door Plants, Mako Digital achieved 3-digit organic growth.
0 %
Organic Traffic
0 %
Click-through Rate
0
Keywords Ranking #1 on Google
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Site Speed & Performance Optimization

Website speed optimization can help you increase the average time on-page, reduce your bounce rate, and convert more visitors into customers.

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Keyword Research & Blog Content Planning

Keyword research is finding and analyzing search terms that users enter into Google, intending to use that data for blog content strategy planning. Keyword research can uncover queries to target, the popularity of these terms, their ranking difficulty, and more.

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Improve Click-Through Rate with Rich Snippets

Rich snippets stand out from the other snippets in the Google search results, they look much more sociable, and users will instantly get more information just by looking at them. This is great for your site’s visibility, but it can also increase your click-through rate.

Tech Stack

Canva

OptinMonster

Hyros

RankMath Pro

Klaviyo

Google Analytics

Ahrefs

WordPress

Shopify

Cloudflare

Increase Site Speed and Improve Search Indexation

The custom solution in WordPress allowed the customer to:

  • Sped up loading speed & organic traffic growth by 237%. That was a significant factor in expediting an acquisition.
  • The company reduced CPMs on ad spending thanks to lower page loading times.
  • Improve the stability and reliability of Cloud Infrastructure resources through Cloudflare.
  • Improve CTRs to product pages by 8.19% with OptinMonster through high-quality design, copy, and an enticing coupon offer.
  • Revenue reached $1,572,986.05 with a $50.83 average order value during the length of the project.
  • Acquired by Lively Root