AGAVESKOOL Weekly Journal: January 5–12, 2025

This week was a big one for AGAVESKOOL. We’re moving from vision to reality, and every task we tackled brought us closer to launch. Here’s what we achieved:

Finalizing the AGAVESKOOL Brand

We wrapped up the brand identity, and it feels like everything is finally clicking into place. The brand book is complete, and the logo design captures exactly what we’re all about: honoring the roots of agave spirits while keeping it fresh and accessible.

Mexico City: Where the Magic Happened

Cesar arrived in Mexico City this week, which was huge. Working in person made a massive difference—there’s just no substitute for real-time collaboration.

Establishing Our Digital Presence

1. Landing Page

The Coming Soon page is officially live. It’s simple, clean, and built to start ranking on Google right away.

2. LinkedIn

We created the official AGAVESKOOL LinkedIn page and updated our personal profiles to put the project front and center.

Social Media Updates

This week was all about tightening up our social channels:

• Logos were updated across platforms.
• We added a new Instagram Story highlight called “Reviews.”

Why AGAVESKOOL Exists

There’s a gap between how most people think about agave spirits and the rich culture behind them. AGAVESKOOL is about creating a space where anyone can learn and appreciate these incredible spirits.

What’s Next?

We’ve laid the groundwork, but there’s still a lot to do. Next week, we’ll be focusing on refining the platform, creating more content, and pushing forward with our launch plan.

Luis Barraza

Founder and CEO of Mako Digital, Luis Barraza drives e-commerce growth through web development, SEO, email marketing, lead acquisition, and automation, helping brands like BeyondSixFigures and Bandida Mezcal scale successfully. Passionate about agave spirits, the culinary world, and music, he launched AGAVESKOOL to educate and innovate within the agave spirits industry. With a sharp focus on brand development and automation, he continues to make an impact in digital marketing and the agave world.