AGAVESKOOL Weekly Journal: January 20–26, 2025

This week, we hit the ground running in Oaxaca, capturing the essence of mezcal production, meeting industry leaders, and documenting the craft behind the spirit. Here’s what we accomplished:

Inside COMERCAM’s New Lab

We had the opportunity to film inside COMERCAM’s newly established laboratory, where we interviewed Luz, the director. She walked us through their meticulous approval process for mezcal certification.

Following an Inspector at Rosaluna Palenque

We followed Luis Ángel, a COMERCAM inspector, during his inspection at Rosaluna Palenque in Santiago Matatlán. His attention to detail ensures that every step meets the DO (Denomination of Origin) regulations.

Interviewing Salomón at Rosaluna

Returning to Rosaluna Palenque, we interviewed Salomón, the manager, while he oversaw the distillation process and the cooking of the agave.

Interview with Eric Acosta

Eric Acosta operates NOM O001X, the first distillery registered under COMERCAM. His portfolio includes Mystique, María Agave, Los Amantes, and Buenos Pensamientos.

Meeting Chef Jesús Neftalí Ramos

Levadura de Olla, a Michelin-starred restaurant, is renowned for its authentic yet innovative take on Oaxacan cuisine. We had the opportunity to try his private label mezcal, Los Ocotales Tobalá Ancestral.

San Pablo La Chiriega Festivities

We accompanied Abelino and Héctor, the President and General Manager of COMERCAM, to the San Pablo La Chiriega festivities, where we visited Gio/W Bich, a stunning palenque nestled in the hills.

Filming the Mezcal Course at Ilegal

We wrapped up the first segment of our mezcal-focused course at Ilegal Restaurant. This course will be an essential resource for anyone looking to deepen their understanding of mezcal.

What’s Next?

This trip to Oaxaca was one for the books, but we’re just getting started. Stay tuned—there’s a lot more to come!

Luis Barraza

Founder and CEO of Mako Digital, Luis Barraza drives e-commerce growth through web development, SEO, email marketing, lead acquisition, and automation, helping brands like BeyondSixFigures and Bandida Mezcal scale successfully. Passionate about agave spirits, the culinary world, and music, he launched AGAVESKOOL to educate and innovate within the agave spirits industry. With a sharp focus on brand development and automation, he continues to make an impact in digital marketing and the agave world.